ntroduction:
In the ever-changing realm of digital business, it is crucial for organizations to continuously evolve and undergo transformation. This report, written by Toshiba’s Head of Transformation, offers the Strategy & Transformation (S&T) leadership team a thorough “Digital Transformation Report” proposal. This report has been structured with the motivation to analyse and assess Toshiba’s present digital strategy and infrastructure critically in order to pinpoint the most important areas where digital transformations are needed. The report’s recommendations are meant to make sure Toshiba prospers in the ever-changing digital business landscape while also maintaining its competitiveness. The report examines numerous cutting-edge technologies and digital practices through an analytical lens and offers a road map for Toshiba’s digital transformation towards resilience and long-term success.
Task 1: Opportunities and challenges analysis
Overview of organization:
Toshiba Corporation is a leading Japanese manufacturer and globally recognized brand, specializing in computers and electronic devices for both consumer and industrial markets (Britannica, T. Editors of Encyclopaedia, 2023). Established in 1939 through the amalgamation of the two companies “Shibaura Seisakusho” and “Tokyo Denki”, Toshiba is a component of the Mitsui keiretsu, a prominent business conglomerate (Toshiba, n.d). Toshiba manufactures a wide range of consumer and business products, including electronics like TVs, laptops, and DVD players, as well as industrial equipment such as semiconductors and electric power generation devices (Britannica, T. Editors of Encyclopaedia, 2023). Toshiba has been hailed as a towering beacon in the Japanese economy and a universally acclaimed brand with a distinguished presence across the globe (Susan Hass, 2018).
Spanning more than 140 years, Toshiba Group has been at the forefront of fostering a sustainable future, leveraging cutting-edge technologies for meaningful value creation. Adhering to their core ethos, “Committed to People, committed to the Future,” as outlined in The Basic Commitment of the Toshiba Group, they drive global initiatives aimed at shaping a world where future generations can thrive and live improved lives (Toshiba, n.d). Toshiba ranks among the largest manufacturing entities globally, encompassing ten distinct divisions supported by 29 laboratories and a network of 208 subsidiaries and affiliates (Cutts, 2002). As of March 31, 2023, Toshiba’s common stock was valued at ¥200,869 million. The fiscal year 2022 saw the company achieving consolidated net sales of ¥3,361.7 billion. The fiscal period for Toshiba extends from April 1 to March 31 each year. Furthermore, the consolidated employee count for the Toshiba Group was recorded at 106,648 as per the data available on March 31, 2023 (Toshiba, n.d).
Toshiba’s market scope extends across various domains, encompassing everything from consumer electronics to business solutions. Their market strategy includes both B2C and B2B models, covering products like televisions to renewable energy power systems. The company operates globally, with a presence ranging from the United States to its headquarters in Japan (Dickinson, 2016). In the realm of semiconductor manufacturing, Toshiba operates within an oligopolistic market structure. On the other hand, in the consumer electronics sector, the company competes in a market that is characterized by perfect competition (IvyPanda, 2020).
The analysis indicates that Toshiba has demonstrated effective market performance, excelling in consumer preference, durability, and production on both national and international scales. However, similar to many global companies, Toshiba is facing significant challenges due to digital disruptions. Below are some of the challenges that are currently faced by the organization:Top of Form